We are incredibly proud to have been shortlisted for a Braves Award in the ‘Best Long Form Branded Content’ category for our Sony ‘make.believe’ campaign, launched in 2011.
To bring Sony’s inspirational brand message to life we produced a series of videos and digital applications. They were distributed across hundreds of Sony owned and earned channels around the world.
Such extensive distribution was made possible by the Sony Owned Media Planning Tool, a sophisticated digital system that allowed the auditing and selection of the most relevant and powerful channels across the Sony estate. The tool was conceived and created by Edward Donald, Head of Brand Content and Brand Initiatives at Sony, Europe and includes 1000’s of channels covering websites, forums, newsletters, social media channels, in-store and broadcast channels, all owned by Sony and its sister companies (Sony Music, Sony Mobile, Sony Pictures, Sony Playstation…) across Europe.
The shortlisted film follows three emerging European music artists, Oh Land, Loick Essien and Mads Langer, and their stories of pursuing their passion. We get a glimpse into their everyday lives and understand their unique perspective on their talent and performing. Whilst each artist belongs to a different cultural and musical background, their stories combine to tell a compelling make.believe story.
Check out the film here: