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Sports, Beer & Sausage Rolls

London 2012

Never mind the brand police, here are the best “Fauxlympic” ads

The Long Shot: Bronze

In the spirit of the Olympics, creative agencies across the country have let their imaginations run free, producing spoof campaigns based on the games for a contest organised by The Drum magazine. Check out the winners to see who won faux gold. Just don’t tell the IOC!

… but which real ad is topping the social podium?

Which Olympic sponsor produced the most shared video content? Find out who’s become the viral Usain Bolt with this quick but cute game from Unruly Media.

Beer nurtures creativity!

Heineken looks for the perfect draught experience…

It’s not unusual for brands to launch a rebranding competition. But inviting people to reinvent their consumption habits is something new. This is what Heineken has in mind with the launch of their Ideas Brewery Challenge, a worldwide competition to reinvent the draught beer experience through digital technology, social media, and interactivity.

… and Stella Artois to fund film workshops

Stella cultivated its association with film through the launch of the Stella Artois Cannes Cinema Club earlier this year. The campaign is now set to expand, with the brand providing funds for special workshops to give cinema lovers the chance to learn from the most influential experts in the industry.

Social Media & Sausage Rolls

Greggs looks for their biggest fan

Greggs: pushing on from half a million Facebook fans

Will Greggs’ biggest fan still love Greggs after indulging every week for an entire year? The brand seems to think so. To celebrate reaching half a million fans on Facebook this week, Greggs is hosting a series of social media competitions to encourage fans to bring their virtual sentiment into the real world. The prize for the winner? You guessed it: free Greggs … every week … for a year! We can only hope one of those hungry looking long-distance runners comes out on top.


Kameleon shortlisted for the Braves Awards

We are incredibly proud to have been shortlisted for a Braves Award in the ‘Best Long Form Branded Content’ category for our Sony ‘make.believe’ campaign, launched in 2011.

To bring Sony’s inspirational brand message to life we produced a series of videos and digital applications. They were distributed across hundreds of Sony owned and earned channels around the world.

Such extensive distribution was made possible by the Sony Owned Media Planning Tool, a sophisticated digital system that allowed the auditing and selection of the most relevant and powerful channels across the Sony estate. The tool was conceived and created by Edward Donald, Head of Brand Content and Brand Initiatives at Sony, Europe and includes 1000’s of channels covering websites, forums, newsletters, social media channels, in-store and broadcast channels, all owned by Sony and its sister companies (Sony Music, Sony Mobile, Sony Pictures, Sony Playstation…) across Europe.

The shortlisted film follows three emerging European music artists, Oh Land, Loick Essien and Mads Langer, and their stories of pursuing their passion. We get a glimpse into their everyday lives and understand their unique perspective on their talent and performing. Whilst each artist belongs to a different cultural and musical background, their stories combine to tell a compelling make.believe story.

Check out the film here: