Kameleon’s are back in town…

The Real Bears

The CSPI, a US advocacy group with aim of promoting health and nutrition, have created a short film featuring animated polar bears who suffer with problems associated with excessive fizzy drink consumption, including tooth decay, the onset of diabetes and even erectile dysfunction.  What makes this most effective in getting the message across is the use of some recognisable ‘happy’ polar bears.

Answering Back

The “CEO” of Bodyform had a potential PR nightmare on her hands: a male Facebook user wrote to them saying that Bodyform’s adverts had misinformed him of women’s periods, setting him up for a fall. Their response: to create a tongue in cheek video for women and tell the truth to all other men. Crafty buggers.

Man Reminder

Whilst on the subject of men… Rethink Breast Cancer have cleverly created a Man Reminder App and accompanying advert.  Using attractive men in their content has allowed for a fun approach to push forward a serious message, which reduces the scary aspect of checking for signs of breast cancer. It’s not only memorable but users will look forward to receiving reminders and women will want to share the messages with friends.

#TheReturn

Basketball viewers, fans and teammates are all in it together, rooting for D Rose to return to The Chicago Bulls after suffering with an injury. His passion for the sport, his determination and professionalism are inspiring character traits that the basketball player displays in the series for Adidas, which charts his return to the court.

Road Bike Party

Martyn Ashton has teamed up with WD40 and taken a £10,000 road bike for the ride of its life. Road Bike Party captures some of the toughest stunts ever from a Tour de France-winning bike.  ‘Hero’ videos such as these drive traffic to YouTube sites and are perfect fodder for sports fans who might want inspiration to oil up their old bike.

Zombies

Greggs is promoting their Halloween products through a new piece of branded content called ‘Britain Prepare for Zombies: Only Humans Allowed’ where zombies invade a Greggs cafe. This, in conjunction with live sampling events in high footfall areas where consumers can try the products and take photos of themselves with the zombie bakers, is an excellent example of appropriately tent-poling their branded content.

Cybergeddon

Norton Antivirus and Yahoo have teamed up to create a brand new online series, a crime drama called ‘Cybergeddon’.  Developed by Anthony E. Zuiker, the creator of TV crime drama CSI, this series is high quality and perfect for the tech-literate audience who will engage with the show, take advantage of the bonus material and Norton offers.

Dear 16 year-old me

The David Cornfield Melanoma Fund have asked real people, not actors, to tell their true, emotional and powerful stories to the next generation to try and prevent as many lives being touched by melanoma.  The video is heartfelt and honest, and attempts to speak to sixteen year olds who can change their habits to save their lives.

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