New opportunities for branded content

Think of this space as a pre-roll in YouTube…. How can brand make the most of this new opportunity?  This week Juiced gives you a sneak peak into Doves new hacking app, Googles ‘I cried’ button and an app which may make Lego fanatics more than a little bit happy.

Digital

Dove’s app to replace negative Facebook ads

Although a little (very) cheesy, the technology behind this app could be a lot fun. Basically it lets women on Facebook hack in and replace the online ads promoting weight loss, boob job etc with more positive body image ads. Users can choose a group of women to send these ads to. Imagine if a brand like Pepperoni or WKD got their hands on this app and gave people the option for far more cheeky messages.

Content

Want to convey more than just a like to a video?

Project Goodcry is an experiment to make crying a collective experience. Google Chrome users can now download an ‘I cried button’ on Youtube and the top ranked videos are collected on the Goodcry website. As an engagement company we are generally focussed on enjoyment, is there ever a role for creating content that evokes a sorrow?

Lego stop motion

To promote their new Super Heroes Collection Lego have released a free Super Hero movie maker for iOS. The app makes capturing stop motion on your mobile really easy and you can choose from 11 customisable title cards and 5 soundtracks. Any chance to get our Sony tutorials into the community..?

Youtube launches Adwords for video

Potentially big news for us. More demand for content, less media agency middlemen… Just need to convince people that pre-roll is an opportunity for content campaigns rather than an outlet for ads.

Social Media

Pinterest fashion show in real time

This week fashion house Oscar de la Renta live-pinned photos of their latest bridal collection in a real-time catwalk show, along with images from backstage. What is our POV on brand engagement within this new platform. Are there opportunities for M&S fashion on Pinterest?

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3 responses to “New opportunities for branded content”

  1. fit ticket says :

    Social Media is really powerful! Oh well, yes, Dove’s Video is kind of cheesy but it aims for the contentment and acceptance of oneself. Thank you for sharing, I wouldn’t have be informed of this ad if it were not from your blog 🙂

    • kameleonww says :

      Thanks for the comment… We’re going to keep updating the blog with the latest and most inspirational news each week. Look out for some of our new thought pieces too. 🙂

  2. Olivia says :

    4% of women is a disturbing figure 😦
    Great campaign… smart on Dove’s part.

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