New routes for branded content
A collection of thought provoking articles from the world of content, digital and otherwise.
Daniel Craig is set to star in Heineken ads for the first time since the brewer started sponsoring the movie franchise in 1997 – the biggest activation of 007 ever. Within Heineken’s ‘Open your world campaign’ the character of Bond will fit into the campaign message, as opposed to the brand trying to fit around the film. Activity will revolve around digital platforms, Facebook and Google. Heineken is looking to make the social network the hub of all its conversations online.
The curated music Youtube channel – Noisey is launched in partnership with Dell and Intel and will feature original content, reviews, interview shows, live events and special programs to promote individual artists across the world.
It was only rolled out 9 days ago yet 20 companies have already produced their own Twitter brand pages. The new format allows brands to showcase branded banners, a permanent tweet and even embed videos to showcase or promote desired content. This is definitely offering more creative opportunities for brands on Twitter, however, brands that do choose to go down this route have to spend £25,000 on media.
The summer festival line-ups were released this week and it’s clear to see how alcohol sponsors have become central to the music experience. However, music festivals are now being targeting by an increasingly diverse range of brands who recognise the rare opportunity to engage a collective and captive youth audience – all willing to be entertained. What are the branding guidelines with regards to Snowfest?
We trawl every corner of the internet each week to bring you the best articles, information, reports, websites, apps, events and anything else we feel like really, as long as we think that you’ll want to see it.
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