The Best (and Worst) of 2011

For the last Digital Digest of the year we have scoured the internet for some of the best charts for viral, digital, brands and more, to take a look back at 2011. Merry Christmas!

 

The Best Virals of 2011

It came to our attention this week that some people don’t get around to viewing some of the viral masterpieces floating around the web, so from funny kids to weird adverts and of course that old favourite cats, here is a montage of the best virals of 2011.

Top 100 Most Valuable Brands

As we know, brand value is becoming more important as the focus on brand engagement grows. This year saw a huge shift with Apple knocking Google off the top spot in Ogilvy’s BRANDZ Top 100 list, and new brands flying into high positions from nowhere. This was with the help of digital innovations and developing new ways to make consumers love them, not just their products and services.

 

Top 10 Marketing Moments of the Year

Marketing magazine have chosen their Top 10 Marketing Moments of the Year, rather than just being about campaigns the list also looks at new products, changes in law, brand repositioning and how shifts in society are affecting brands.

 

19 Biggest Social Media Moments of 2011

There is no question that social media is a huge influence in many people’s lives today, which is ever more evident in the events that are influenced by it, the news that is broken on it, the trends it creates (how else would planking have been invented?) and those moments captured by one person, that can end up being shared with the world. This list looks at social media biggest moments this year.

 

Top 10 UK Digital Media Stories of 2011

The scope of digital media is growing rapidly, with new ideas and trends sprouting up constantly, usually followed by an entourage of “me too” sites. This year saw the rise of deal sites like Groupon, Google develop a social network, online newspaper The Huffington Post move to the UK and superjunctions become a little bit useless, as well as a few other scandals.

 

Top 10 Worst Celebrity Ads

I thought we’d finish with having a laugh at the extent celebrities will go to for a little extra money through endorsement. Jenson Button, Jarvis Cocker, Luis Figo, what were you thinking?

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